Around 53% of its services are delivered instantly, while 46% are provided proactively without requiring customers to initiate each step. The platform has also eliminated physical visits to service centres, removed more than 66 customer requirements and recorded a 97% customer satisfaction rate.
One gateway for business services
Invest in Dubai allows entrepreneurs and investors to search for business activities, reserve trade names, obtain regulatory approvals, issue commercial licences and access government and private-sector services through a single digital platform.
The platform was developed by the Dubai Business Registration and Licensing Corporation, which operates under the Dubai Department of Economy and Tourism, to reduce the need for investors to work through separate government systems and procedures.
Close to 29% of the Dubai Government’s entire services portfolio is now accessible through Invest in Dubai, according to DBLC.
The platform was designed around the full business journey, covering the establishment, management and growth of a company, while giving investors greater visibility over regulatory steps and requirements.
Government services brought together
Creating the platform required government entities to align procedures, regulatory requirements and digital systems while establishing mechanisms for secure data exchange.
Participating entities worked together to redesign services from the investor’s perspective instead of digitising each government process separately.
Shared governance and coordination between the entities have also allowed additional services to be added to the platform as business and regulatory requirements develop.
“One of the biggest lessons from this journey is that digital transformation depends on effective collaboration. The achievement behind Invest in Dubai was bringing multiple government entities together around a shared vision of delivering one seamless experience for investors,” Aladidi noted.
Nivetha Dayanand is Assistant Business Editor at Gulf News, where she spends her days unpacking money, markets, aviation, and the big shifts shaping life in the Gulf. Before returning to Gulf News, she launched Finance Middle East, complete with a podcast and video series.
Her reporting has taken her from breaking spot news to long-form features and high-profile interviews. Nivetha has interviewed Prince Khaled bin Alwaleed Al Saud, Indian ministers Hardeep Singh Puri and N. Chandrababu Naidu, IMF’s Jihad Azour, and a long list of CEOs, regulators, and founders who are reshaping the region’s economy.
An Erasmus Mundus journalism alum, Nivetha has shared classrooms and newsrooms with journalists from more than 40 countries, which probably explains her weakness for data, context, and a good follow-up question.
When she is away from her keyboard (AFK), you are most likely to find her at the gym with an Eminem playlist, bingeing One Piece, or exploring games on her PS5.
